Woods Everest ‘82

info graphic design

Woods is an apparel and outdoor goods brand sold exclusively at Canadian Tire, Sportchek and Atmosphere. The brand was created in 1885 manufacturing sleeping bags, tents and canvas bags, and took off in the 1950s with the growing recreational industries. In recent years, the brand has launched its high end seasonal apparel and outerwear built for Canadian winters.

For their Fall/Winter 2022 collection, they have created a collection honouring Canada’s first ascent of Mount Everest. To accompany their campaign and share Woods’ involvement in the excursion, I designed this info graphic that maps out the pitfalls and successes of the journey. It can be found here for the 2022 winter season.